Truth Social, the social media platform launched by former President Donald Trump, has seen a notable decrease in daily active users over the past year. According to estimates from the digital market intelligence firm SimilarWeb, the platform's daily active users fell from 436,000 in July 2025 to 261,000 in July 2026, as reported by the Financial Times.
In response to the decline, White House spokesperson Davis Ingle stated that Truth Social remains a powerful platform that allows Trump to communicate directly with the public. For context, Facebook has over 2 billion daily active users, while Elon Musk's platform X (formerly Twitter) has approximately 130 million daily active users.
Trump was banned from Twitter on January 8, 2021, following the Capitol riots, and subsequently launched Truth Social in February 2022. After Musk acquired Twitter, Trump's account was reinstated, but he has posted infrequently since then.
Kevin McGurn, head of Trump Media & Technology Group (TMTG), expressed confidence in Truth Social's sustainability, even if Trump steps back after the 2028 presidential election. He mentioned plans to attract more creators to the platform.
Recently, Trump announced a premium version of Truth Social aimed at Wall Street firms, offering early access to his posts for $100,000 per month. However, some potential clients have criticized the pricing, with one describing it as "scandalous." Others in the finance sector have expressed reluctance to engage with the service, citing concerns about its implications.