Apple indicated on July 30, 2026, that heavy users of its revamped Siri may need to pay for access. During a conference call to discuss the company's quarterly earnings, CEO Tim Cook mentioned that Apple is developing a plan to address the increased computing costs associated with the enhanced voice assistant. Cook stated, "We do believe there will be people that want to use it a lot, and so we will have some kind of upgrade possibilities on iCloud+." The new Siri was unveiled at Apple's developer conference in June, with a public beta launched this month and broader availability expected in the fall alongside new iPhones. Cook noted that early reviews of the new Siri highlight Apple's philosophy of creating AI that prioritizes user privacy and personal context. Reports suggest that some features of the new iPhone operating system may require a paid iCloud subscription. Additionally, Apple is utilizing Google Gemini models to support the new Siri.
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Apple CEO Tim Cook discusses potential charges for upgraded Siri
Apple CEO Tim Cook announced that heavy users of the revamped Siri may incur charges for access, as the company works on a plan to manage increased computing costs. The new Siri was introduced at the developer conference in June, with a public beta available this month and full release expected in the fall. Reports indicate that some features may require a paid iCloud subscription.
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Tim Cook says Apple may charge for AI Siri
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Apple CEO Tim Cook discusses potential charges for upgraded Siri