Waitrose has announced that it will update its sanitary hygiene aisle signs to use the term 'period care' instead of 'feminine'. This decision follows criticism regarding the inclusivity of the language, as it was noted that not all individuals who experience periods identify as women.
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Waitrose changes period products aisle signs to gender-neutral terminology
Waitrose will change its aisle signage for sanitary hygiene products to the term 'period care' to promote inclusivity. The decision comes in response to feedback that not all people who menstruate are women.
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Waitrose axes 'feminine' from its period products aisle signs
Waitrose changes period products aisle signs to gender-neutral terminology