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Meta Removes AI Feature from Instagram Following Public Feedback

Meta has taken down its Muse Image AI model from Instagram, which was launched on July 9, 2026. The decision follows a wave of public backlash against the new feature intended for generating AI photos for users' social media.

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Meta Platforms, Inc.

Meta Platforms, Inc., the parent company of Facebook and Instagram, removed its Muse Image AI model from Instagram on July 11, 2026. The feature, which was introduced just days earlier as a tool for users to generate AI-generated images for their social media accounts, faced significant public criticism shortly after its launch.

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Meta u-turns on AI feature amid privacy backlash

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Meta Removes AI Feature from Instagram Following Public Feedback