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Investigation Reveals Use of AI-Generated Influencers in Social Media Marketing
An investigation has revealed that brands are using AI-generated influencers in social media marketing without clear disclosures. This practice has prompted calls for greater transparency, particularly as new EU regulations will require labeling of AI-generated content. The Advertising Standards Authority stated there are currently no specific rules against such practices, raising concerns about consumer trust.
Companies
Once
Maket
Ashle
People
Lisa Barber
Clarissa Mansbridge
Our neutral summary
An investigation has revealed that brands are using AI-generated influencers in social media marketing without clear disclosures. This practice has prompted calls for greater transparency, particularly as new EU regulations will require labeling of AI-generated content. The Advertising Standards Authority stated there are currently no specific rules against such practices, raising concerns about consumer trust.
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