Apple CEO Tim Cook stated in an interview with The Wall Street Journal that the company plans to raise prices on its products. The interview, published on June 18, 2026, indicates that the price increases are a response to rising costs of memory and storage chips.
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Apple to Increase Product Prices, CEO Tim Cook States
Apple CEO Tim Cook announced that the company will be increasing product prices due to higher costs associated with memory and storage chips. This information was shared in an interview with The Wall Street Journal on June 18, 2026.
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Original Headline
Apple raising prices, CEO says
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Apple to Increase Product Prices, CEO Tim Cook States