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Rewritten from BBC — Business • • 2 min read
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Signals flagged in the original

  • loaded language: 'successful'
  • loaded language: 'lucrative'
  • loaded language: 'got hooked'
  • loaded language: 'young person's game'
  • framing: The headline foregrounds an unusually high income from clipping.
  • framing: The article emphasizes successful young earners and viral-view totals, while including counterbalancing expert cautions that most clippers earn little or nothing.
  • editorializing: For firms such as these, hiring a teenager or 20-something working from his or her bedroom is far cheaper than paying for traditional adverts on social media, and likely to be more effective in terms of getting eyeballs.
  • vague attribution: The way it typically works, With clippers able to earn up to $3 (£2.30) per 1,000 views across platforms, clippers, who are typically aged from 16 to 25

Analyzed by our bias model Full breakdown ↓

Professional Clipper Eknoor Singh Earns Over £120,000 Annually from Social Media Videos

Eknoor Singh, a 22-year-old Londoner, earns over £120,000 annually by creating viral social media video clips for various clients. Singh and other clippers produce short videos for platforms like Instagram and TikTok, capitalizing on the potential for high view counts to increase their earnings. While some clippers find success, experts caution that most earn little in the competitive creator economy.

Companies
Clipping Culture Vyro Capital Records Universal Music Group HBO Max
People
Eknoor Singh Ethan Weems Lia Haberman Devin Nash Galiano Tiramani

Eknoor Singh, a 22-year-old from London, reports an annual income exceeding £120,000 from creating viral social media video clips. Singh, who identifies as a professional "clipper," utilizes his mobile phone and an internet connection to produce short, vertical videos for various clients, including clothing brands, record labels, and influencers. He explains that his earnings are tied to the number of views his clips receive, stating, "The more views a clip gets, the more money I make."

Typically, clients provide longer videos, which Singh then edits into 30 to 60-second clips for platforms like Instagram, YouTube, and TikTok. He notes that clippers, often aged 16 to 25, understand what resonates with their demographic, enhancing the potential for viral success. Singh mentions earning up to $3 (£2.30) per 1,000 views, making it a lucrative endeavor if a clip gains traction. His interest in clipping began last year after earning $300 from a video featuring popstar Dua Lipa.

Currently, Singh claims to earn "at least £10,000 a month" and focuses on creating engaging clips, such as one featuring Sabrina Carpenter at the Met Gala. Another clipper, Ethan Weems, 24, from Wichita, Kansas, supplements his income with clipping, making at least $1,000 monthly by creating videos for YouTuber Caleb Hammer. Weems appreciates the flexibility that clipping offers, allowing him to work from home and spend time with his family.

Despite some clippers achieving significant earnings, social media consultant Lia Haberman warns that most earn little to nothing, reflecting broader trends in the creator economy. Devin Nash, a streaming industry analyst, emphasizes the extensive time commitment required for successful clipping, noting that clippers must watch hours of content.

Intermediary websites connect clippers with clients, listing available video jobs on platforms like Reddit, Discord, and dedicated sites such as Clipping Culture and Vyro. These platforms often charge fees to companies seeking clipping services. For brands like Boxabl, hiring young clippers is a cost-effective alternative to traditional advertising.

Evan Stanfield, founder of Clipping Culture, highlights the growing popularity of short videos, attributing it to decreasing attention spans. He notes that young people are the primary consumers of this content. Singh expresses his dedication to clipping, stating, "I could be anywhere. I could go on holiday and make money."

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Language Analysis

Loaded-language score 25/100
wirepublicmainstream flavoredpartisanadvocacy
Inflammatory language 5/100
Sentiment +20/100

Loaded Language Removed

  • ✕ loaded language: 'successful'
  • ✕ loaded language: 'lucrative'
  • ✕ loaded language: 'got hooked'
  • ✕ loaded language: 'young person's game'
  • ✕ framing: The headline foregrounds an unusually high income from clipping.
  • ✕ framing: The article emphasizes successful young earners and viral-view totals, while including counterbalancing expert cautions that most clippers earn little or nothing.
  • ✕ editorializing: For firms such as these, hiring a teenager or 20-something working from his or her bedroom is far cheaper than paying for traditional adverts on social media, and likely to be more effective in terms of getting eyeballs.
  • ✕ vague attribution: The way it typically works, With clippers able to earn up to $3 (£2.30) per 1,000 views across platforms, clippers, who are typically aged from 16 to 25

Original vs. Neutral

Original Headline

I earn £120,000 a year making social media videos go viral

Neutral Headline

Professional Clipper Eknoor Singh Earns Over £120,000 Annually from Social Media Videos