The UK Competition and Markets Authority (CMA) has implemented a new conduct rule that grants online publishers greater control over their content in Google's AI Search features. This ruling mandates that Google must allow website owners to exclude their content from features such as AI Overviews and from being utilized for the refinement of Google's AI models. The CMA stated that this is a significant development, providing publishers with tools to prevent their content from being used in AI features.
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UK Regulator Requires Google to Allow Publishers to Opt Out of AI Search Features
The UK Competition and Markets Authority has mandated that Google must allow publishers to opt out of AI Search features, including AI Overviews. This ruling aims to give publishers more control over their content and its use in Google's AI models.
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Google must let publishers opt out of AI Search features, rules UK
UK Regulator Requires Google to Allow Publishers to Opt Out of AI Search Features