Walmart CEO states prices will not vary based on customer data

<figure> <img alt="A Walmart storefront in Chicago" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/09/gettyimages-2289554785.jpg?quality=90&amp;strip=all&amp;crop=0,0,100,100" /> <figcaption> </figcaption> </figure> <p class="wp-block-paragraph">Walmart has announced that it will not adjust product prices based on individual customer information or the time of day, as reported by <em>The Wall Street Journal</em>. In a letter to customers, Walmart CEO John Furner stated that the company's implementation of digital shelf labels is intended to save time for store associates, rather than to facilitate dynamic pricing.</p> <p class="wp-block-paragraph">Furner emphasized, "Your income, shopping history, urgency or what we think you could pay won't change the price. And whether you're buying groceries or electronics on a hot afternoon or in a sudden rush for an item, it's never a reason to charge you more." He also mentioned that the company will not utilize conversations with its Sparky …</p> <p><a href="https://www.theverge.com/tech/1001492/walmart-dynamic-pricing-digital-shelf-labels">Read the full story at The Verge.</a></p>