A Nielsen report indicates that Americans viewed 79.8 billion minutes of soccer in 2025, reflecting significant growth in the sport's popularity in the lead-up to the 2026 FIFA World Cup. The report identifies Los Angeles as one of the leading soccer markets in the United States.
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Nielsen Report Shows Increased Soccer Viewership in the U.S.
According to a Nielsen report, U.S. soccer viewership reached 79.8 billion minutes in 2025, indicating a rise in interest as the country prepares for the 2026 FIFA World Cup. Los Angeles is noted as a key market for soccer in the nation.
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America’s soccer appetite explodes since last World Cup on US soil
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Nielsen Report Shows Increased Soccer Viewership in the U.S.