Victoria Beckham's fashion and beauty business has reported an operating profit for the first time since its inception in 2008, according to company accounts. Victoria Beckham Holdings Ltd, led by Beckham as creative director, achieved an operating profit of £7.3 million in 2025 after experiencing years of losses.
Lady Beckham stated in an interview with the Financial Times, "We have all worked hard for a long time for this moment of profitability and growth. We've been very transparent about the problems that we had in the business but have recovered and are now growing at a sensible pace. After 20 years, people don't look at my brand as a celebrity brand any more."
The previous year, a Netflix documentary chronicled her efforts to establish a fashion brand and reach profitability, which reportedly helped boost sales, particularly in denim and jersey categories.
The fashion segment of the company experienced "strong double-digit growth" overall in 2025, while the beauty division, launched in 2019, delivered one of its best performances to date, driven by the popularity of her Foundation Drops, which had a waiting list of 25,000 and doubled the size of the skincare segment.
The documentary featured Beckham discussing her journey to be taken seriously as a designer and entrepreneur, including financial challenges when the company faced significant losses. Her husband, Sir David Beckham, provided financial support during this period, stating, "For her to have to come to me and say, 'Can I have some... We need some more money, the business needs more money' - that was hard for both of us because I didn't have the money to keep doing this."
Lady Beckham credited her husband’s belief in her as crucial to the business's survival. In 2017, she secured a £30 million investment by selling 30% of the company to NEO Investment Partners, which initiated a restructuring process. This included addressing significant waste in operations, such as excessive shipping costs and high spending on office plants.
In a statement, David Belhassen, chairman of Victoria Beckham Holdings, noted, "With two complementary growth engines in fashion and beauty, an increasingly international customer base and a focused operating model, the business is powerfully positioned for its next phase of profitable growth."
CEO Sybille Darricarrère Lunel remarked, "Achieving our first operating profit is a landmark moment for Victoria Beckham and reflects several years of disciplined execution and strategic investment. Delivering this result against a more challenging luxury market and macro backdrop makes it an even more significant milestone for the business."