General Mills announced on August 26, 2026, that it has ceased the use of artificial coloring in its U.S. cereal products. The company plans to remove these dyes from its entire U.S. retail portfolio by the end of 2027. According to a press release from General Mills, 90 percent of its U.S. retail portfolio has already transitioned away from artificial colors.
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General Mills to Eliminate Artificial Colors from U.S. Cereals by 2027
General Mills has stopped using artificial colors in its U.S. cereal products and aims to eliminate them from its entire U.S. retail portfolio by the end of 2027. Currently, 90 percent of the portfolio has already made this transition.
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General Mills removes artificial colors from US cereals
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General Mills to Eliminate Artificial Colors from U.S. Cereals by 2027